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Thursday, December 5, 2013

US ‘Cyber Monday’ spending up 16% driven by mobiles

Workers with packages on an assembly line
US shoppers spent a record $2.29bn (£1.4bn) on ‘cyber Monday’ with significantly more purchases coming from mobile devices.
According to the Adobe Digital Index survey, mobile sales rose 80% from last year, and overall sales were up 16%.
Wal-Mart, the world’s largest retailer, said more than 1 billion people visited its website on Monday.
The stronger-than-expected figures came after a disappointing Black Friday sales weekend.
Mega Monday’Cyber Monday’ was a termed coined in 2005 by the internet retail association Shop.org to mark the first Monday back at work after the Thanksgiving holiday, where US consumers were encouraged to continue their holiday shopping online.
Since then, online sales have soared.
In 2011, the day became the biggest online shopping day of the year in the US, a position it has held on to since.

Thanks : Viyaparika Lokaya

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